Industry: Finance

Whether you aim to rank your website in the SERPs or you want to drive quality leads to your website,
an effective Seach Engine Optimization strategy is all that you need to get the results.
Here’s how we helped PierPoint Mortgage enhance its web presence.

Scaling A Reputable Mortgage Company Across The USA

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Background

PierPoint Mortgage is a nationwide mortgage broker since 2003.

For over 50 years, PierPoint Mortgage has been helping people with their financial needs by delivering a range of mortgage products combined with trusted expert advice.                                 

The licensed and certified team of mortgage experts offers a variety of mortgage products to satisfy the needs of the borrowers.                                                                                                                  

Although the website already had a good digital presence, the client entrusted AB MEDIA TEAM to elevate new website visitors and maximize the reach of Google My Business profile.

Campaign Summary

Objective

  • Increase the number of leads

  • Maximize the reach of Google My Business

  • Increase the amount of organic traffic from the United States.

  • Increase the number of new website visitors from the United States

  • Ranking Google My Business in local 3 pack for high search volume Keywords

Strategy

  • Off-page SEO

  • Optimize Google My Business

  • Create different pages for different keywords

  • Keywords research for high search volume keywords related to the business

  • Improve user engagement and brand recognition by developing a thorough grasp of client personas.

How We Achieved This Milestone

PierPoint Mortgage came to AB MEDIA TEAM wishing to elevate their organic presence in the United States. With the desire to rank keywords in the local 3 pack as well as significantly increased traffic and calls, they wanted a strategy that covered all bases.                                                                                                         

Our in-house teams got to work on an integrated strategy that would surpass the client’s expectations with the results worth praising.

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Delivering Result That Matters

Increase In Searches

59%

Witnessed sudden increase in the searches.

Increase In Views

69%

Substantial boost in local views.

Increase In Calls

58%

Website drove quality business leads.

SEE MORE CASE STUDIES

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Pierpoint

Clients:  Pierpoint Mortgage

Organic Search Improved:  133.53%

Year: 2015

With one of the longest mortgage industry histories, PierPoint Mortgage has been in business for over half a century.